At search Rochester, we define marketing as creating and maintaining customer value. The process of developing a great marketing strategy revolves around finding ways to add value. Building value through strong customer service means responding to the customer with the right answer and in a timely manner. Tangible and perceptive factors combine and result in effective marketing, sales growth, and opening new opportunities. Marketing activities may differ, but they do not operate in isolation since decisions in one activity could affect other activities. Marketers also operate in an environment that is fluid and requires constant monitoring both internally and externally. Their work  has evolved from a process that initially centered on getting as many people as possible to purchase a product to today's emphasis on satisfying customers and managing the customer experience. Understanding your customers is a never-ending challenge but one that is necessary in order to have long-term business success.

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